Challenging Big Industry Narratives:

Alcohol, Tobacco, Unhealthy Food and Drinks: Population Measures and Policies

Date: 27–28 June 2024

Location: Ljubljana, Slovenia

Hotel Intercontinental Ljubljana*****

Themes: non-communicable disease prevention, NCDs risk factors, Commercial Determinants of Health, population-wide prevention measures

Working language: English

The event is conluded.

We are pleased to share the conference article “Challenging Industry Narratives and Advancing Unified Advocacy: Reflections from the Filtered 2024 Conference,” which highlights key discussions and outcomes from our event. You can read the full article here.

The conference aims to provide a platform for policymakers, advocates, researchers, patients, youth, and health practitioners to collectively address the challenges of reducing non-communicable diseases (NCDs) by effectively managing their main risk factors.

This conference incorporates the 10th European Alcohol Policy Conference, building on the series of very successful previous European Alcohol Policy Conferences (Warsaw 2004, Helsinki 2006, Barcelona 2008, Brussels 2010, Stockholm 2012, Brussels 2014, Ljubljana 2016, Edinburgh 2018, and Oslo 2022).

This conference incorporates the 10th European Alcohol Policy Conference, building on the series of very successful previous European Alcohol Policy Conferences (Warsaw 2004, Helsinki 2006, Barcelona 2008, Brussels 2010, Stockholm 2012, Brussels 2014, Ljubljana 2016, Edinburgh 2018, and Oslo 2022).

Objectives
This conference provides a unique space for diverse stakeholders to network, debate, and question critical issues related to alcohol policies, tobacco control, policies pertaining to unhealthy food and drinks, and the Commercial Determinants of Health. Through plenary sessions, panel discussions, and workshops, participants will explore topics related to pricing policies, including pro-health taxes, marketing restrictions, community actions, health services’ responses, and the role of civil society in NCD prevention.

Participation Fee

 

Student

NGOs

Govt. Instit.

Other   

Early birds: until 30 April 2024

€200

€250 

€300

€300

Regular applicants: from 1 May to 4 June 2024

€225

€275

€325

€375

Late applicants: after 5 June 2024

€250

€300

€350

€450

The participation fee covers: Unlimited access to the entire conference program, daily lunches and coffee breaks, discounts on accommodation, and a conference bag.

Travel and accommodation

The participants cover their own travel costs to and from the venue in Slovenia and their accommodation. Upon completing the registration process, you will receive a personalized booking code or links to access the discounted top hotel options in close proximity to the conference venue, including Hotel Intercontinental Ljubljana*****. This ensures you can secure accommodation at a discounted rate tailored exclusively for event attendees.

Other accommodation options can be booked here.

 

Nearby airports

Nearby airports are Ljubljana Jože Pučnik Airport, Franjo Tuđman Airport Zagreb, Trieste Ronchi Airport, and Venice Marco Polo Airport. Upon completing your registration, we will provide exclusive 10% discount codes for GoOpti.com, a door-to-door shuttle transportation service. Direction for public transport will be provided upon registration.

Hotel Intercontinental Ljubljana*****

The Conference is happening in the best hotel in Ljubljana, which is located centrally, only 5 minutes walking distance from the main railway and bus station and 10 minutes walking distance from the Ljubljana’s popular Tri Bridges. 

Selection process and confirmation of attendance

Applicants not affiliated with the Alcohol or Tobacco Industry, as declared mandatorily during the application process, will be considered approved once the participation fee is paid. Your place at the conference will be guaranteed after the receipt of the participation fee or booked ticket confirmation.

The spots for the conference are limited and participants will be accepted on a “first come, first served” basis.

In the event that, subsequent to successful registration, it is discovered by the organizers that an applicant represents one of the aforementioned industries or affiliated economic operators, the organizers retain the right to decline their participation in the conference. In such cases, a partial refund of the participation fee will be issued to the card used for registration, with an administrative fee deduction of 100 euros.

Programme and more information

Programme and more information

Thursday, 27 June 2024
TimeSession
08:30–09:00Registration 
09:00–09:10

Welcome & introduction

 

This short session will ensure all participant are informed about the objectives and format of the conference.

  • Start with a welcoming introduction to set the tone for the conference. 
  • Provide a brief overview of the objectives of the conference and what attendees can expect to experience/learn. ·
  • Ensure all other sectors (tobacco and unhealthy food and drinks) care about alcohol policy!

    Ajda Stepišnik, Junior Project Associate, Youth Health Organisation & Representative in the Evid-Action Youth Network, Master of Ceremony
09:10–09:45

Keynote introductions

Through their interventions, the high-level speakers will be invited to answer the following questions:

  • What will happen under the new EU mandate with the FIC regulation revision, FoPL and Alcohol Labelling legislative proposals?  W
  • hat are the major barriers to progress in regulating these harmful products: alcohol, tobacco, unhealthy food and drinks?
  • Is lack of progress related to the lack of attention to the CDoH?
  • Why is there a greater focus on policies targeted at and blaming individuals instead of primordial prevention policies, targeting the entire population?
  • What should be done to create greater political will?
  • What would be the impact of NGOs working in tobacco control, alcohol related harm, obesity issues joining forces and working together?
  • Denis Kordež, State Secretary, Ministry of Health of Slovenia
  • Frank Vandenbroucke, Minister of Social Affairs and Public Health, Belgium – video intervention introduced by Eloïse Delforge, International Relations Attaché, FPS Public Health, Food Chain Safety and Environment of Belgium
  • Ihor Kuzin, Deputy Minister of Health and Chief State Sanitary Doctor of Ukraine (video intervention)
  • Ruediger Krech, Director of the Department of Health Promotion, World Health Organizatio

Facilitated by Ajda Stepišnik, Junior Project Associate, Youth Health Organisation & Representative in the Evid-Action Youth Network

09:45–10:00

Tiziana Codenotti Award for the Fight Against the Commercial Determinants of Health

Moderated by Florence Berteletti, Secretary General, European Alcohol Policy Alliance (Eurocare) and Dr Peter Rice, President, Eurocare

10:00–11:15

Plenary Panel Discussion 1
Pro-health Taxes
with Q&A from the audience: Setting the scene regarding prevention of NCDs, alcohol policy and the way forward

 

This session will explore PRICING policies related to the CDoH (pro-health taxes). Objective of this session is to address the following questions:

  • What are pro-health/behavioural taxes?
  • How has the perception of pro-health/behavioral taxes evolved among experts in the field over the last 30 years?
  • What are the most common misconceptions about pro-health/behavioural taxes?
  • How has the perception of pro-health/behavioral taxes prevented policy makers from reforming the legislative framework on pro-health taxes?
  • What arguments and evidence resonate better with Ministries of Finance and Governments in Europe to speed up progress on pro-health taxes in the current European context, when we are faced with the war in Europe, conflicts around the world, political uncertainty and unpredictable economy?
  • Could you share a real life examples from the last 3 years?
  • What could be done at the European level to better facilitate building consensus on pro-health taxes that leads to a policy change?
  • From a more general public health perspective what are the benefits from addressing pro-health taxes as a whole vs working on tobacco, alcohol and SSBs taxes separately?

Led by SFP

  1. Michal Stoklosa, Technical Officer, World Health Organization
  2. Hughes de la Motte, Team Leader, Unit C3 Behavioural Taxation and Other Indirect Taxes, DG TAXUD, European Commission
  3. Arnfinn Helleve, Leader Work Package 5 Regulation and Taxation, JA-PreventNCD

Moderator: Lilia Olefir, Executive Director, Smoke Free Partnership

11:15–11:45

Coffee break

Exhibition Booth on Alcohol Health Warnings by the World Health Organisation Regional Office for Europe

11:45–12:45

Plenary Panel Discussion 2
From National to European: Implementing Marketing Restrictions on Health-Harming Product
with Q&A from the audience

This session will explore the theme of marketing. Through this session we will aim to answer the following questions:

  • What kind of marketing restrictions are implemented for each risk factor (alcohol, tobacco, unhealthy food and drinks)? Which ones are not implemented and why?
  • At what level should each restriction be enforced (national/European)?
  • Who are the key actors involved? What is their role? What is the role of civil society?
  • How does the big industry fight regulation?
  • What can we learn from effective ways to introduce marketing bans/restrictions?

Led by Eurocare

  1. Ines Costa Louro, Vice-President for External Affairs, International Federation of Medical Students’ Associations
  2. Fiona Godfrey, Independent Consultant on EU Health Policy
  3. Dr Sandra Rados Krnel, National Expert, National Institute of Public Health

Moderator: Sylviane Ratte, Director Vital Strategies, European Office

12:45–13:45

Lunch

Exhibition Booth on Alcohol Health Warnings by the World Health Organisation Regional Office for Europe

13:45–15:00

Parallel session 1
Effective Health Warnings: From Theory to Practice

This session will explore the theme of Health warnings including terminology Session objectives are:

  • Clarify the terminology: labelling versus health warnings for alcohol, tobacco and food.
  • What is the aim of mandating health warnings?
  • Are they implemented? What is the impact? Are they working?
  • What are the challenges of regulating health warnings?
  • How can we support the introduction of mandatory health warnings?

Led by Eurocare

Presentations

  • Karine Gallopel-Morvan, Professor, EHESP – École des hautes études en santé publique
  • Maria Neufeld, Technical Officer, WHO Regional Office for Europe

Panel discussion

  • Kristiane Bugge Dugstad, Adviser, The Norwegian Directorate of Health
  • Sheila Gilheany, CEO at Alcohol Action Ireland
  • Dr Igor Pravst, Director of Institute for Nutrition

Moderator: Stig Erik Sørheim, Head of the International Department of Actis


Parallel session 2
Community Action

Led by YHO

  • Mojca Čeh, YHO
  • Paula Leonard, CEO at Alcohol Forum Ireland
15:05–16:15

Parallel session 3
International Standards on Food and Alcohol Labelling

Throughout this session we aim to answer the following questions:

  • What are International Standards on labelling of food and alcohol products, and why is the Codex Alimentarius important?
  • What is the role of Codex in the context of labelling policy and regulation, and why is it important to make progress within Codex?
  • What is the role of the World Trade Organization (WTO), and how can international trade law be both a barrier and a facilitator for effective labelling?
  • How can we learn from previous experiences with public health discussions and negotiations at Codex?

Led by Eurocare

  • Nikhil Gokani, Lecturer in Law at University of Essex
  • Patti Rundall – Policy Director, Baby Milk Action

Moderator: Amalie Brokhattingen, Research and Policy Officer, Eurocare

 


Parallel session 4
Awareness Raising Campaigns for Policy Change

Throughout this session we aim to answer the following questions:

  • What is and what is not an awareness raising campaign?
  • What do we try to achieve with awareness raising campaigns?
  • What channels/messages can be used for what audiences?
  • What are some of the tools to implement effective campaigns for policy change?
  • Do campaigns work? How do we know they are successful?

 

Led by EHN

  • Myriam Savy, Communications Director, Association Addictions France & Eurocare Board Member
  • Olesia Kozlova, Advocacy Center Life, Ukraine  
  • Sylviane Ratte, Director Vital Strategies, European Office
  • Mojca Gabrijelčič, Senior advisor at National Institute of Public Health, Slovenia

Moderator: Anamaria Suciu, Advocacy and Project Coordinator, Eurocare

16:15–16:45

Coffee Break

Exhibition Booth on Alcohol Health Warnings by the World Health Organisation Regional Office for Europe

16:45–18:00

Plenary Panel Discussion 3
Facilitators and Barriers to Working Across Risk Factors
 with Q&A from the audience

The session will explore the facilitators and barriers to working across risk factors. We aim to respond to the following questions: 

  • How do organisations balance working both on alcohol policy and on tobacco control? What is common and what is different (e.g. awareness raising, advocating for taxation, reducing availability)?
  • How easy or difficult is it to integrate other risk factors when working on food policy? What are the main drivers of integration (e.g. responding to the funding environment, policy landscape)? 
  • What are the main advantages of working on several risk factors of NCDs?
  • What are the barriers or challenges to working on several risk factors?

 

Led by Eurocare & SFP

  1. Nijole Gostautaite Midttun, President of the Lithuanian Tobacco and Alcohol Control Coalition, Eurocare Board Member
  2. Ailsa Rutter, Director of Fresh and Balance
  3. Jan Peloza, Youth Health Organisation
  4. Vesna Marinko, Director of Directorate for Public Health at the Ministry of Health of Slovenia

Moderator: Florence Berteletti, Secretary General, Eurocare

Friday, 28 June 2024
TimeSession
08:30–09:00Registration for late arrivals /participants coming for morning 2 only
09:00–09:15Welcome and summary of Day 1
Florence Berteletti, Secretary General, Eurocare
09:15–10:15

Plenary Panel Discussion 4
Navigating Diverse Definitions and Meanings with Q&A from the audience

This session will clarify the different definitions/meanings of prevention. We aim to answer to the following questions:

  • What is primordial prevention? Who does it target?
  • What about primary, secondary and tertiary prevention?
  • Why is it essential to invest in prevention?
  • Which type of prevention interventions should we prioritize? Why?
  • How can preventive measures be integrated into existing healthcare systems and policies?

 

Led by Eurocare

  1. Mara van Dooremaal, Senior Project Manager and Policy Advisor, the Dutch Heart Foundation
  2. Knut-Inge Klepp, Professor at the Norwegian Institute of Public Health and Scientific Coordinator of the JA-PreventNCD
  3. Frank Murray, Policy and Public Health Committee Member, European Association for the Study of the Liver (EASL)

Moderator: Fiona Godfrey, Independent Consultant on EU Health Policy

10:15–10:45

Coffee Break

Exhibition Booth on Alcohol Health Warnings by the World Health Organisation Regional Office for Europe

10:45–12:00

Parallel session 5
Regulating the Availability of Alcohol, Tobacco and Unhealthy Food and Drinks

Session objectives:

  • Why is it important to regulate the availability of harmful products?
  • What examples of policies do we have to regulate the availability of tobacco? What is their impact?
  • What examples of policies do we have to regulate the availability of alcohol? What is their impact?
  • What examples of policies do we have to regulate the availability of tobacco? What is their impact?
  • How is the availability of unhealthy food regulated? What examples of policies do we have? What is their impact? What are the similarities and differences with alcohol?
  • How is the industry fighting back? How can we counteract its influence?

 

Led by SFP/Eurocare

Sheila Gilheany, CEO of Alcohol Action Ireland

Manca Kozlovič, Coordinator of Programmes, No Excuse Slovenia

Zaza Tsereteli, Program Director of Corus International

Moderator: Hazel Cheeseman, Deputy Chief Executive, Action on Smoking and Health (UK)


Parallel session 5
Health Services’ Response to NCDs Risk Factors

This session will explore the theme of health services’ response related to alcohol and tobacco cessation – it will also explore the health services response related to conditions created by unhealthy food and drinks (liver disease, cancers, obesity, NCDs, cardio-vascular diseases, diabetes etc.). With this session, we aim to answer to the following questions:

  • How can we contain the escalating costs required for health services to respond to NCDs?
  • How can we scale up effective early detection, SBI, and coverage for NCDs?
  • What are the barriers and enablers of delivering advice to change behavior regarding risk factors and performing SBI in among professionals, systems and patients?
  • What system enablers can help health care providers deliver interventions in NCDs?
  • What are the building blocks for structural support in health services to tackle NCDs?
  • What can be done to involve public health-oriented civil society organizations, including youth organizations, in the implementation of high-impact strategies and interventions to reduce alcohol consumption?

 

Led by EASL

Martina Blake, National Lead Health Service Tobacco Free Ireland Programme at the Irish Health Service – Health & Wellbeing Strategy & Research

Frank Murray, Policy and Public Health Committee Member, EASL

Laura Plešnar, Board Member, Youth Health Organization

Moderator: Francisca Pulido Valente, medical doctor, CATR Portugal

12:00–12:30

Coffee Break

Exhibition Booth on Alcohol Health Warnings by the World Health Organisation Regional Office for Europe

12:30–13:40

Plenary Panel Discussion 5
Forward Together: Exploring Future Partnerships and Collective Action 
with Q&A from the audience

This session will explore the theme of partnership, looking into the future, speaking with one voice and working together.

  • How to make allies between the alcohol/tobacco/NCD control communities?
  • What are the drawbacks/disadvantages of working together?
  • What are the benefits of working together?
  • What are the fears?
  • What are the hopes? What are the common themes?
  • What do we share in common?

Led by Eurocare

  1. Peter Rice, President, Eurocare
  2. Guy Muller, President, Smoke Free Partnership
  3. Urška Erklavec, Youth Health Organisation
  4. Nataša Jan, Board Member, European Heart Network

Moderator: Samuele Tonello, Research Coordinator, EuroHealthNet  

13:40–14:00

Closing remarks

Led by Eurocare

  • Dr Melita Vujnovic, World Health Organization Representative to Slovenia (video intervention)
  • Sara Cerdas, Member of the European Parliament in the 9th Parliamentary Term 2019-2024 (S&D, Portugal) 
14:00

Lunch

Exhibition Booth on Alcohol Health Warnings by the World Health Organisation Regional Office for Europe

Note. The program is subject to change.

This conference is part of the FILTERED Project – From Siloes to Synergies to Prevent NCDs, co-funded by the European Union (Action Grant, EU4Health Programme). Views and opinions expressed are those of the authors only and do not necessarily reflect those of the European Union or the European Health and Digital Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.

 

Side event on Sustainability of Joint Action PreventNCD

*accessible to all attendees of the FILTERED conference (no additional registration needed)

TimeSession
18:00–19:00
1. Sustainable Development in Policies: Transition from JA Best-ReMaP to JA PreventNCD (Monika Brovč, Petra Ožbolt)
 

 
2. Multi-Stakeholder Engagement within Sustainable Planning in Relation to the Accountability Cycle (Monika Robnik Levart, Nina Scagnetti)
 

 
3. Lobbying, Advocacy and Accountability in Public Health (Jernej Trebežnik)
 

 
4. Social Participation in Health: Building Trust and Transparency in Decision-Making (Urška Erklavec)

Speaker information

Sara Cerdas is a medical doctor from Portugal who has been, since July 2019, a Member of the European Parliament. From competitive swimming in Madeira to representing Portugal in the European Parliament, her journey is one of dedication to public health. With a Master’s in Medicine and Public Health, she champions policies in healthcare, food safety, and environmental health. Awarded MEP of the Year in Health and recognized as one of the most influential MEPs in health policy, Sara leads initiatives on cancer prevention and COVID-19 response. Her work shapes the future of European health policies.

Rüdiger Krech, a public health expert from Germany, holds the position of Director of Health Promotion at the World Health Organization (WHO). He leads WHO’s work on tobacco and alcohol control, physical activity and enhanced well-being; and the programs on public health law and fiscal policies for health. Passionate about universal health coverage, social determinants of health, and Health in All Policies, he advocates for social protection initiatives. His distinguished career is guided by his vision for the role of global health in societal development.

Knut-Inge Klepp is the Executive Director at the Norwegian Institute of Public Health, Norway, and has served as the CO-CREATE Project Coordinator. He is also the scientific coordinator for Joint Action Prevent Non-Communicable Diseases, focusing on reducing Europe’s cancer and NCD burden through coordinated strategies on health determinants. His expertise lies in adolescent health and developing policies to restrict marketing to children.

Evan Blecher, an economist with expertise in academia, public health, and policy, holds a PhD in economics from the University of Cape Town. He has published extensively, advising international agencies and contributing to global policy discussions. Currently, he works as an Economist in the Global Tax Program at the World Bank, focusing on the impact of tax policies on health behaviors.

Karine Gallopel-Morvan, PhD, is a Professor at EHESP School of Public Health and a researcher at EA 7348 MOS. She also holds an Honorary Professorship at the University of Stirling. Specializing in social marketing for tobacco and alcohol control, she has published extensively and serves on expert committees for organizations like WHO and the European Union.

Marleen Kestens is the manager responsible for cardiovascular disease prevention policies in the European Heart Network. She develops position papers, organises advocacy and information campaigns, and informs EHN member organisations about the developments in the field of cardiovascular disease prevention. Her main fields of interest are food and nutrition policies, tobacco control, air pollution, physical activity policies and secondary prevention of cardiovascular diseases. She holds a Master’s degree in international politics from the Louvain la Neuve University in Belgium.

Hazel Cheeseman is the incoming Chief Executive of ASH (UK) and has worked at the organisation for the last 10 years. Hazel has led much of the organisation’s policy work to address the health inequalities caused by smoking, including in mental health and maternity settings. Over the last two years, she has led a collaborative programme with the UK’s Obesity Health Alliance and Alcohol Health Alliance identifying how to secure greater progress in addressing the countries’ three biggest killers.

Urška Erklavec, a pharmacist by background, is the Head of the newly established Service for NGOs at the National Institute of Public Health in Slovenia and a Board member of the International Youth Health Organization. Prior to this, she worked at the Slovenian Ministry of Health, focusing on various health initiatives during Slovenia’s Presidency of the Council of the EU in 2021, and later shifting her focus to child and youth health at the Public Health Directorate. Previously, she served as President of the Slovenian NCD Alliance and President of No Excuse Slovenia.

Laura Plešnar is a dermatology resident from Croatia and a graduate of the University of Zagreb School of Medicine. She is currently active as a Board member at the International Youth Health Organization and has previously served as the Regional Director for Europe in IFMSA, where she coordinated international initiatives. Her main areas of expertise are mental health, disaster medicine, and public health projects such as “Lov na Tihog Ubojicu” for which she received the Rectors Award.

Stig Erik Sørheim is the Head of the International Department of Actis (Norwegian Policy Network on Alcohol and Drugs). He monitors international alcohol and drug policy at the European and global levels. Additionally, he held the position of vice-chair at the European Civil Society Forum on Drugs. Prior to this, he served as a senior advisor at the Norwegian Directorate of Health, specializing in alcohol and drug matters alongside public health concerns.

Ailsa Rutter, Director of Fresh and Balance

Ailsa originally trained as a nurse in London and has worked in public health since 1998. She has developed specialist knowledge and expertise in tobacco control starting in Australia and in 2005 working with others launched Fresh- Making Smoking History – the UK’s first regional tobacco control programme- and has been its Director ever since. She has also been closely involved in the running of Balance since it launched in 2009, the UKs only regional alcohol harms programme in the North East and in April 2021 she became Director of Fresh and Balance. This takes a multi-strand approach to reduce the negative impact of tobacco and alcohol on the region including advocating for evidence based national measures. She was awarded the WHO World No Tobacco Day award in 2014 and was awarded an OBE for services to tobacco control in the Queen’s Honours in 2017.

www.fresh-balance.co.uk

Eloïse Delforge is a nurse with a Master’s degree in Public Health. She currently serves as an International Relations Attaché at the Federal Public Service for Public Health, Food Chain Safety, and Environment in Belgium. Eloïse focuses on the prevention of non-communicable diseases and their risk factors, including tobacco use, alcohol consumption, and unhealthy diets.

In her role, Eloïse contributes to international treaty negotiations, notably within the framework of the WHO Framework Convention on Tobacco Control. She played a significant role in preparing for the Belgian Presidency and coordinating events related to healthy populations, such as implementing Europe’s Beating Cancer Plan.

Before her current position, Eloïse worked with a non-profit organization in Belgium, specializing in tobacco control and management. Her commitment to public health and her expertise in international relations make her a valuable asset in promoting healthy environments and safeguarding public health on a global scale.

Dr. Francisca Pulido Valente is a medical doctor completing her residency in public health at the Local Health Unit of Amadora/Sintra in Lisbon and assisting in national alcohol policy research at a Portuguese non-profit organization, the Center for Advocacy, Treatment and Recovery (CATR). She is currently involved in the WHO/Europe Evidence into Action Alcohol Project (EVID-ACTION).

Inês Costa Louro is a medical intern from Lisbon, Portugal currently serving as the Vice-President for External Affairs at the International Federation of Medical Students’ Associations (IFMSA). There, she represents medical students’ values globally. She is also one of the Portuguese Representatives at the EVID-ACTION Youth Network at the WHO Regional Office for Europe and a member of the Youth Group that provides consultancy in a peer-to-peer substance use prevention program of the United Nations Office on Drugs and Crime. She has a degree in Medicine from the University of Lisbon and has been actively involved in public health projects. Her advocacy work spans various crucial health issues, including mental health, sexual and reproductive health and rights, substance use prevention, and environmental health.

Martina Blake, HSE National Lead for the Tobacco Free Ireland Programme

Ms Blake has a background in general nursing and has worked in the area of Health Promotion and Public Health since 1999. She has worked in Tobacco Control leadership roles since 2008; initially drafting the first five year strategic plan for Tobacco Control for the Irish Health Service (HSE). She currently holds the role of ‘National lead for the Tobacco Free Ireland Programme’ in the Irish health service. She has implemented standardised programmes and processes within stop smoking services, introduced robust and systematic analysis of performance data, developed performance indicators and minimum operating standards as well as overseeing successive award winning mass media campaigns. Evaluation and research is an underpinning principle in all of the work of the Tobacco Free Ireland programme and Ms Blake and her staff commission research, complete it in house and publish their work routinely. She has successfully negotiated increased funding to strengthen tobacco control and increase the investment in the delivery of stop smoking services in Ireland. During her tenure to date, funding has been secured, which has helped to triple the number of staff working in stop smoking service delivery as well as securing an additional circa 2 million euros to implement free stop smoking medication to all who require access to it through the quit service.

Martina holds a higher diploma in Social Personal and Health Education from South East technological University Waterford, a certificate in Health Care Management from the University of Limerick and an MSc in Health Promotion/Public Health from the University of Ulster Jordanstown. She is a busy mum of two teenagers and one pre-teen child, a scout leader and in her spare time, she likes to read, bake and go for long walks.

2023 publications

The TFIP published two research papers in academic journals in 2023.

  1. Public Attitudes to Implementing Financial Incentives in Stop Smoking Services in Ireland
  2. Is the Public Ready for a Tobacco Free Ireland? A National Survey of Public Knowledge and Attitudes to Tobacco Endgame in Ireland

Myriam Savy is the Director of Communication, Advocacy, and Community Engagement at Association Addictions France. With over seven years of experience at Association Addictions France, including three years in her current role, she leads strategic initiatives, oversees governance, and directs advocacy efforts. She has extensive experience in public health communication and advocacy, previously working at Transparency International France, mainly on integrity and lobbying issues. She also held the position of vice-chair at Eurocare. She holds a Master’s in International Affairs from Institut d’Etudes Politiques de Bordeaux

Dr Nikhil Gokani is Lecturer in Consumer Protection and Public Health Law at the University of Essex, where he convenes the Health and Medical Humanities Hub. He works on tackling NCD risk factors through law. Nikhil’s primary expertise is in regulating alcohol and food nutrition labelling and warnings. He is Chair of Eurocare Alcohol Labelling and Health Warning International Expert Group; member of WHO Technical Advisory Group on Alcohol Labelling; Vice President of EUPHA Law Section, Fellow of Royal Society for Public Health, and is and has been on national committees on health including at National Institute for Health Research.

Paula Leonard is CEO of Alcohol Forum Ireland (AFI), an independent charity which provides a range of supports to those impacted by alcohol harm while working at the wider policy and advocacy levels to change Ireland’s problematic relationship with alcohol.    She was a founder member of the Irish Community Action on Alcohol Network (ICAAN) and has been instrumental in developing and supporting a social movement approach to building communities free from alcohol industry influence through the i-Mark initiative.    The Building SAFER Communities project is AFI and ICAAN’s newest project which will standardise, test and evaluate the implementation of the WHO’s SAFER package of high impact alcohol policy measures in 12 implementation sites in Ireland over the next three years. She is a passionate believer in the power and potential of communities to effect positive social change.    

Peter Rice is the President of Eurocare and Chair of the Institute of Alcohol Studies. He  chaired the Scottish Health Action on Alcohol Problems (SHAAP) from 2012- 20, having co-founded the organization in 2006. He has held various prominent roles in alcohol policy. He worked as a Psychiatrist in National Health Service in Scotland for 3 decades. He developed his interest in early intervention and prevention. Dr Rice was involved in the introduction of Minimum Unit Price and the national Screening and Brief Intervention programme in Scotland. He graduated from Glasgow University and completed his postgraduate training in Glasgow, Perth, and Dundee.

Sheila Gilheany is the CEO of Alcohol Action Ireland, where for more than five years she has lead advocacy and policy efforts to reduce alcohol-related harm in Ireland. Previously, she served as a Policy Advisor and National Manager at the Institute of Physics for over 14 years, influencing education and research policies. Previously, Sheila Gilheany directed the Irish Centre for Talented Youth, expanding its programs significantly. Additionally, she chairs Specialisterne Ireland, and is also part of the board of Eurocare and of Mental Health Reform. She holds a BSc and PhD in Physics and Astrophysics from Queen’s University Belfast.

Sylviane Ratte is the Director of Vital Strategies’ Europe office and Global Road Safety Program, focusing on strategic partnerships and implementing road safety policies in low- and middle-income countries. With 25 years of international public health experience, particularly in tobacco control, she has worked with organizations like the Health Education Authority, National Public Health Institute of Finland, and French National Cancer Institute. She co-founded the Smoke-Free Partnership in Europe and joined Vital Strategies in 2015.

Fiona Godfrey is an expert in EU public health and non-communicable disease prevention policy, with over 20 years of experience. Formerly a litigation lawyer in the UK, she transitioned to a career in EU and global public health policy. Her extensive policy portfolio encompasses tobacco control, clean air, food and alcohol, access to medicines, and EU research and trade policy. Notably, she served as a Consultant in EU health policy and health and climate policy, contributing significantly to vital initiatives such as the EU Cancer Mission Board and Brexit-related advocacy efforts. She has been a relentless advocate for citizens’ and migrants’ rights, earning her an OBE in 2021 for her services to British nationals living in the European Union. Additionally, she was honored with the World No Tobacco Day Individual Achievement Award in 2011 for her contributions to tobacco control policies.

Maria Neufeld currently serves as a Technical Officer in the Alcohol, Illicit Drugs & Prison Health Programme at the WHO Regional Office for Europe. She supports the 53 Member States in developing, implementing, and evaluating strategies to reduce substance use, particularly alcohol. Previously, she held roles at the WHO European Office for the Prevention and Control of Noncommunicable Diseases and was a Research Fellow at CAMH. She holds a Master’s degree in Psychology from Technische Universität Dresden.

Nijole Gostautaite Midttun is the president of the Lithuanian Tobacco and Alcohol Control Coalition. She has background in medicine, psychiatry and health psychology, has worked in variety of mental health services in Lithuania and Norway. For over a decade she has been actively involved in mental health advocacy, with a strong focus on alcohol and tobacco control policy. She is board member in European Centre for Monitoring Alcohol Marketing (EUCAM), Nordic alcohol and drug policy network (Nordan) and Eurocare (European Alcohol Policy Alliance). Some of the recent projects involve WHO Quality rights implementation in Lithuania, development of the brief smoking cessation intervention for schools, contributing to the development of the National substance control program, implementing a training program for addiction counsellor services in Lithuania. Her research interests are in the field of mental health, alcohol control policy, subjective health, and quality of life.    

Olesіa Kozlova is a Project Manager at NGO Advocacy Center Life in Ukraine. Since 2022 she has led information campaigns to raise public awareness about tobacco control and evaluated their effectiveness. Olesіa also manages other public health projects, collaborating with the Public Health Centre of the Ministry of Health of Ukraine and the State Service of Ukraine on Food Safety and Consumer Protection.

Florence Berteletti has over 20 years of international policy and advocacy experience in diverse fields including fiscal policies for health, tobacco control, alcohol related harm and culture policy. Florence Berteletti was appointed Secretary General of Eurocare in August 2021. Prior to that, Florence worked for the World Heart Federation (WHF) where she was responsible for leading WHF’s global policy and advocacy. Before WHF, Florence was Director of the Smoke Free Partnership (SFP), an alliance of 52 civil society organisations dedicated to the implementation of the WH Framework Convention on Tobacco Control (FCTC). Under Florence’s leadership, SFP received the WHO World No Tobacco Day award in 2011 and the International Luther L. Terry Award in 2015. Florence has served as a Board member of several EU and International Advisory Boards, including the CRUK/Bupa Foundation Cancer Prevention Initiative chaired by Professor Sir Michael Marmot. She is a Board member of the European Public Health Alliance. At Eurocare, Florence is responsible for managing the organisation toward the strategic objectives approved by the constituency of the organisation. She is responsible for the drafting of the strategic plans for Eurocare and the planning and execution of annual work plans. She has an external representation role and she is the face of Eurocare towards all stakeholders. Florence also manages the Eurocare Secretariat and ensures the proper implementation of this proposal, including hiring of staff, smooth cooperation and communication between the Eurocare Board, the Eurocare staff, Eurocare members and partners as well as good working relationship with HADEA.

Florence is the contact person of Eurocare for WHO Europe, which recently selected her to be a special adviser to the WHO Technical Advisory Group on Alcohol Labelling.

Arnfinn Helleve is Head of Centre for Evaluation of Public Health Measures at the Norwegian Institute of Public Health. His research interests are public health evaluation and youth involvement in public policy processes. He is leading the work package on regulation and taxation in Joint Action Prevent Non-Communicable Diseases.

Professor Frank Murray has worked as a Clinical and Academic Gastroenterologist/Hepatologist for over 30 years.

He served as President of the Royal College of Physicians of Ireland (RCPI), the largest medical postgraduate training body in Ireland 2014-2017. He represented RCPI at senior levels, nationally and internationally.

He initiated and chaired of the Alcohol Policy Group in Royal College of Physicians of Ireland (RCPI), and led the alcohol advocacy programme in RCPI, contributing to the passage of the Public Health Alcohol Act, 2018.

He initiated and led the EQUALS initiative, which has evolved as a philanthropic joint venture between HSE and RCPI. This project delivers medical equipment biomedical engineering training in Zambia, and has partnered with the Zambian Government to help delivery of postgraduate medical training in Zambia.

He was Director, National Doctors Training and Planning, HSE, April 2018-November 2020.

He chaired European Association for Study of Liver (EASL) Alcohol Policy and Advocacy Group (2022-23).

Member EASL Public Health, Policy and Advocacy Committee, (2022-present).

Michal Stoklosa, Ph.D., is an Economist within the Fiscal Policies for Health unit at the World Health Organization headquarters in Geneva, where he provides technical support to WHO Member States and contributes to WHO publications in the area of health taxes. Before joining WHO, Mr. Stoklosa worked at the University of Illinois at Chicago, the American Cancer Society in Atlanta, and the National Institute of Public Health in Poland. He received an MA in managerial economics from the University of Warsaw, an MA in economics from Georgia State University, and a Ph.D. in economics from the University of Cape Town.

With over 25 years of senior management experience in Eastern Europe and Nordic countries, Dr Tsereteli has extensive expertise in public health. Currently, he is the Program Director for Corus International in Ukraine. Until 2023, he was a Senior Advisor at the Royal Norwegian Ministry of Health and Care Services. For more than 11 years, he has served as an International Technical Advisor for the Expert Group on Alcohol and Substance Use for the NDPHS. During that period, he was actively involved in the development of the Alcohol Policy documents and in the EU Joint Action on Reducing Alcohol-Related Harm (RARHA). Dr Tsereteli also led programs for HIV/AIDS and TB within the Barents Euro-Arctic Council. Previously, he was a Regional HIV/AIDS Advisor in Ukraine and Moldova for the UNODC, EU and EPI/Disease Control Office for UNICEF in Georgia. He holds a medical degree specializing in Epidemiology from Georgian State Medical University and a master’s in public health from Royal Tropical University, KIT, Amsterdam, Netherlands.

Amalie Brokhattingen works as Research and Policy Officer at the European Alcohol Policy Alliance (Eurocare). She holds a MSc degree in Global Health from the University of Copenhagen, with a special focus on health policy, finance, and systems. Since then, she has worked in alcohol and non-communicable disease (NCD) research. At Eurocare, she is now particularly involved with advancing international standards for alcohol labelling and safeguarding public health interests at the Codex Alimentarius.

Hughes de la Motte is a Team Leader at the European Commission He is leading the team of experts from DG Taxud responsible for tobacco, alcohol, and other health taxes. He has extensive experience in various policy fields and regulatory affairs in different organisations. Today, he is notably in charge of revising the tobacco and alcohol tax directives, key deliverables of Europe’s Beating Cancer Plan. As a long-distance triathlete outside the office, he clearly has a penchant for long-term challenges.

Patti Rundall: Trained as an artist and teacher, Patti changed course in 1979 after being alerted to the infant deaths caused by corporations marketing baby feeding products.  She has led international campaigns such as the Nestlé Boycott and campaigned for the adoption of the first global consumer protection tool of its kind: the WHO/UNICEF International Code of Marketing of Breastmilk Substitutes. Since 1981 IBFAN’s on the ground monitoring has prompted 20 WHA Resolutions and decisions that have strengthened the original Code and kept pace with evolving marketing.

 

Patti has helped many governments, including the UK and EU  adopt binding legislation that  protects breastfeeding and the rights of ALL parents to support and protection from the misleading marketing of unnecessary ultra-processed baby feeding products. She has also helped strengthen Codex global trading standards.

 

Conflicts of Interest safeguards and the need to safeguard policy setting, research and health systems from commercial influence, has been a core theme of her work and led to the founding of the UK Baby Feeding Law Group, the Conflicts of Interest Coalition and the inclusion of COI and transparency safeguards in UN,  EU and national policies.

 

A former Trustee of the 100-member Sustain, a founder of the Baby Feeding Law Group (the alliance of UK health professional and mother support organisations), a member of the Infant Feeding in Emergencies core group and a leader in company campaigns such the Nestle Boycott.  She represented IBFAN on the European Commission’s Platform for Action on Diet and Physical Activity from 2007 until 2019.  She has represented the concerns of  the Civil Society and Indigenous Peoples Mechanism at the Committee on Food Security, and took part  in the deliberations on the voluntary Guidelines on Food systems.  

Mara van Dooremaal is a senior project manager and policy advisor in the healthy society team at the Dutch Heart Foundation. She holds a Master’s degree in prevention and public health. Since its inception in 2015 Mara has been involved in the movement ‘Towards a Smokefree Generation’, a joint initiative of the Dutch Heart Foundation, Cancer Society and Lung Fund. Mara’s involvement in the Smokefree Generation has been centered around the garnering of public support and activating civil society for smokefree environments, starting with, but not limited to, playgrounds and sports facilities, which has significantly contributed to a norm change when it comes to smoking. The movement fits within the broader strategy of the Dutch Heart Foundation, which focusses on collective prevention through the creation of a healthier living environment. At the moment she also leads the effort to increase the physical activity levels among children, using a similar approach.

Samuele Tonello joined EuroHealthNet in July 2021. He is focused on strengthening the capacity of EuroHealthNet research platform to enhance associate members’ knowledge related to EU policy processes and instruments, while also cooperating with the Policy platform to help ‘translate’ EU policies into researchable actions and to facilitate scientific excellence of EuroHealthNet’s outputs.

 

Samuele is currently focusing on two main topics, namely food system policies and physical activity.  Concerning the former, he is working on the Joint Action Best-ReMaP and the Horizon project FEAST. In the Joint Action Best-ReMaP, he is supporting the WP4 in their goal of fostering sustainability and integration of core WPs results into national policies. In FEAST, he is part of the EuroHealthNet team leading the policy work package (WP7). For what concerns physical activity, he is working on the IceHearts project, where EuroHealthNet will be supporting the scaling up of the Ice Heart activities across other European countries. Samuele also works as part of the ERA4Health Strategic Advisory Board.

 

Before joining EuroHealthNet, Samuele worked as a Researcher in Political Science and as a Lecturer Assistant at Victoria University of Wellington, New Zealand, where he focused on democratic theory, social and economic inequalities, and class conflict. He holds a B.A. and a M.Sc in Sociology from the University of Trento, Italy, and a PhD in Political Science at the Victoria University of Wellington.

Anamaria Suciu joined Eurocare as Advocacy and Project Coordinator in November 2023. In this role, she focuses on strengthening civil society through the Filtered project led by Eurocare, aiming to stimulate collaborative advocacy, health promotion, action, and accountability for the prevention of non-communicable diseases. Anamaria holds a degree in Sociology and Communications and Public Relations, and she earned her master’s degree in Policies, Gender, and Minorities from the National School for Political and Administrative Studies University in Bucharest. Prior to her current position, she advanced Sexual and Reproductive Health and Rights in Europe, particularly Comprehensive Sexuality Education, and coordinated projects and events for the European Green Party.

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