Challenging Big Industry Narratives:

Alcohol, Tobacco, Unhealthy Food and Drinks: Population Measures and Policies

Date: 27–28 June 2024

Location: Ljubljana, Slovenia

Hotel Intercontinental Ljubljana*****

Themes: non-communicable disease prevention, NCDs risk factors, Commercial Determinants of Health, population-wide prevention measures

Working language: English

The conference aims to provide a platform for policymakers, advocates, researchers, patients, youth, and health practitioners to collectively address the challenges of reducing non-communicable diseases (NCDs) by effectively managing their main risk factors.

This conference incorporates the 10th European Alcohol Policy Conference, building on the series of very successful previous European Alcohol Policy Conferences (Warsaw 2004, Helsinki 2006, Barcelona 2008, Brussels 2010, Stockholm 2012, Brussels 2014, Ljubljana 2016, Edinburgh 2018, and Oslo 2022).

This conference provides a unique space for diverse stakeholders to network, debate, and question critical issues related to alcohol policies, tobacco control, policies pertaining to unhealthy food and drinks, and the Commercial Determinants of Health. Through plenary sessions, panel discussions, and workshops, participants will explore topics related to pricing policies, including pro-health taxes, marketing restrictions, community actions, health services’ responses, and the role of civil society in NCD prevention.

Participation Fee




Governments & Institutions


Early birds: until 30 April 2024





Regular applicants: from 1 May to June 2024





Late applicants: after 5 June 2024





The participation fee covers: Unlimited access to the entire conference program, daily lunches and coffee breaks, discounts on accommodation, and a conference bag.

Travel and accommodation

The participants cover their own travel costs to and from the venue in Slovenia and their accommodation. Upon completing the registration process, you will receive a personalized booking code or links to access the discounted top hotel options in close proximity to the conference venue, including Hotel Intercontinental Ljubljana*****. This ensures you can secure accommodation at a discounted rate tailored exclusively for event attendees.

Other accommodation options can be booked here.


Nearby airports

Nearby airports are Ljubljana Jože Pučnik Airport, Franjo Tuđman Airport Zagreb, Trieste Ronchi Airport, and Venice Marco Polo Airport. Upon completing your registration, we will provide exclusive 10% discount codes for, a door-to-door shuttle transportation service. Direction for public transport will be provided upon registration.

Hotel Intercontinental Ljubljana*****

The Conference is happening in the best hotel in Ljubljana, which is located centrally, only 5 minutes walking distance from the main railway and bus station and 10 minutes walking distance from the Ljubljana’s popular Tri Bridges. 

Selection process and confirmation of attendance

Applicants not affiliated with the Alcohol or Tobacco Industry, as declared mandatorily during the application process, will be considered approved once the participation fee is paid. Your place at the conference will be guaranteed after the receipt of the participation fee or booked ticket confirmation.

The spots for the conference are limited and participants will be accepted on a “first come, first served” basis.

In the event that, subsequent to successful registration, it is discovered by the organizers that an applicant represents one of the aforementioned industries or affiliated economic operators, the organizers retain the right to decline their participation in the conference. In such cases, a partial refund of the participation fee will be issued to the card used for registration, with an administrative fee deduction of 100 euros.

Programme and more information

Thursday, 27 June 2024
09:00–09:20Welcome & introduction 
09:20–10:00Keynote speeches 
10:00–11:15Plenary Panel Discussion 1
This session will explore pricing policies related to the Commercial Determinants of Health (health taxes) 
11:15–11:45Coffee break

Plenary Panel Discussion 2 

This session will explore the topic of marketing restrictions of harmful products, such as tobacco, alcohol and unhealthy food and drinks


Parallel workshop 1: Alcohol Labelling and CODEX

Parallel workshop 2: Community action


Plenary Panel Discussion 3 

This session will explore the theme of talking or not talking to the industry – effective strategies and lessons learned

16:00–16:30Coffee Break

Parallel workshop 3: Health Warnings

Parallel workshop 4: Awareness raising campaigns

Friday, 28 June 2024
09:00–09:15Welcome and summary of Day 1


Plenary Panel Discussion 4 

This session will clarify the different definitions/meanings of prevention and explore the barriers and facilitators of NCDs prevention from civil society’s perspective


Parallel workshop 5: Availability of alcohol

Parallel workshop 6: Health services’ response to the NCDs caused by the main risk factors (tobacco, alcohol, unhealthy food and drinks) 


Plenary Panel Discussion 6

This session will explore the theme of partnership, looking into the future, speaking with one voice.

13:45–14:00Closing remarks

Note. The program is subject to change.

This conference is part of the FILTERED Project – From Siloes to Synergies to Prevent NCDs, co-funded by the European Union (Action Grant, EU4Health Programme). Views and opinions expressed are those of the authors only and do not necessarily reflect those of the European Union or the European Health and Digital Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.

Application & Payment

By paying you abide by our Conflict of Interest policy

Questions & answers

If this occurs no later than 6 June, the participant will receive a refund of the participation fee minus 100 euros for administrative costs. Alternatively, participation can be transferred to another individual free of charge at any time.

 You will receive an info pack containing offers from pre-booked hotels and negotiated discounts at other hotels no later than 5 days after registration.

All participants will receive a questionnaire regarding specific needs well in advance of the conference.

 Please inquire with the organizers for any specific accommodation.

The conference is confirmed and will proceed as planned, except in the case of unforeseen force majeure events.

The conference is fully accessible to those with mobility impairments.

This conference does not allocate space or time for such presentations, but there will be ample networking opportunities for participants to become acquainted with each other’s work.

The organizers do not provide this service, but in case of booking the official conference transportation with GoOpti, you will receive instructions on how to avail shuttle services from door to door.